A company was forming a new business and needed a killer name and brand. That's when we came in.
This company was about to compete with a Fortune 100 company for one of their top selling Amazon products.
It needed a new logo, packaging, brand...in other words, the entire works.
We needed a name that could be trusted. We leaned towards names that had to do with water, but generic water names were not sufficient or interesting enough. It needed to sound like it was an American company (since it is) that is established, but simultaneously it needed to be modern and scientific. It needed to be unique, with no competition.
After many creative sessions, research, and testing, we our came up with a name and logo that the company could love and stand by.
We love it for the contrast between the technology side and the delicate craftsmanship that is associated with their water filters.
Their name ....drumroll please...
